Self Assessment Fall 2013_A#3 Food Industry Photography.

Food photography….mmmm….food photography. It has to look good. A nice photo is not enough. When I look at the final picture what do I say to myself ?... do I want to eat that stuff? So the choice of props or accessories, the set up and the composition are very important. The Idea that I had of using the stage worked perfectly for a straight down picture. With the food on the floor of the stage near the edge I put the softbox level with the composition and had my tripod also on the stage to give me the equivalent height of around 2 meters. I used a zoom lens and I shot at f11, 1/125^th, ISO 100 to get everything sharp, clean and crisp. I used some reflective cards at various distances to soften the shadows without getting any flatness. The chosen picture is the result of the 6^th variant of the original composition.