Wednesday, November 13, 2013

The way I see it

If I was the owner of a business and I asked a photographer to take some pictures of my factory for a brochure or some kind of promo, I would like him to show me in his work that my plant is clean, efficient and well lit, that my equipments are modern and in top conditions and that my employees are smart and competent. The first thing that I did when I entered the machine shop was to try to find a way to shoot into a corner. It didn’t matter if the room was big or not. Shooting into a corner creates some spacial references and makes any interior look good. Even better there was a machine with lots of knobs and colorful yellow parts at a perfect angle for what I was trying to execute. Another element is the verticals; they have to be straight in this type of picture. I was impressed by the student that posed for me. Carl turned out to be quite a brilliant young man. He explained to me the functions of the machine and he told me that he would prefer if possible to be captured operating the mechanism rather than standing in front of it. I agreed with that. I set up the lights like in my diagram and the result was I think a well balanced shot. See below for a five photos essay on a Rudyard Kipling poem.



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